Hamarosan kezdődik az angol nyelvű, amerikai online kurzus a marketing kommunikációról és egyéb érdekes és izgalmas témákról!
A minap kaptam értesítést róla. Így most időm egy jó részét ez köti le (sok egyéb, mint például a középfokú nyelvtan, gyakoratok, és az idegen nyelvi környezet megteremtése mellett).
Egyébként már olvastam az ajánlott irodalomból. Egy egészen eltérő gondolkodási stílust kaptam. A minap voltam egy üzleti találkozón, ahol sok olyan ember volt jelen, akik Amerikában tanultak. Most, az amerikai szakirodalmat böngészve az ő mondataikat olvashattam viszont a Google hitvallásáról, a kommunikációról, a küldetésről....
Remélem, a sok kis sziget egyszer összeér, és sikerül Magyarországot is egy pozitív, proaktív országgá tenni...
És én szeretnék közéjük tartozni...
Most azonban azon 40.000 diák közé tartozom, akik egyelőre csak tanulják, hogyan lehetséges ez.
Amint olvashatjátok, még a kurzus elindulása előtt elláttak bőven tanulnivalóval (és mindezt angolul). Úgyhogy megyek is...
Hamarosan újra jelentkezem!
Our team at Northwestern University and its Medill School of Journalism, Media, Integrated Marketing Communications is pleased that you have signed up for our six-week course, Understanding Media by Understanding Google. We believe that the combination of assigned readings and resources, lecture videos, quizzes, and written homework assignments will help you learn about the many aspects of this important topic in 21st Century media.
The first lectures will be available for viewing on Sept. 16. As of Sept. 5, we have 40,000 students enrolled.
A quick analysis of results from our optional student survey shows that around half of you have previously taken open online courses, many through Coursera. (About 2% of respondents have taken 10 or more!) If so, you may notice some differences between those courses and ours. One is that here, the video lectures constitute only part of the syllabus. You already know from the signup page that Professor Youngman strongly recommends, and includes readings from, half a dozen recent books about Google. A number of other Web resources are also assigned to enhance your learning—and to help you do well on the quizzes and homework.
If you're interested in getting an early start, here are the background materials for Week One, which will include 4 video lectures (each between 8 and 14 minutes long at normal speed) and a recorded interview with author Jeff Jarvis (What Would Google Do?). The number of lectures and interviews will vary each week.
Week One, Part I: The Age of Google
- About Google, in Google’s words: http://www.google.com/about/
company/Explore this section thoroughly. - Book excerpt: Auletta, "Preface" [Pages xi-xiv in print edition]
- Book excerpt: Jarvis, "WWGD?" [Pages 3-7 in print edition]
- Book excerpt: Vaidhyanathan, "Preface" and "Introduction" [Pages xi-xiv and 1-12 in print edition]
- Web-posted, alternative excerpt from Auletta book:http://www.huffingtonpost.com/
2009/11/03/googled-exclusive- excerpt_n_343377.html - Web-posted, alternative excerpt from Jarvis book:http://buzzmachine.com/2009/
01/27/what-would-google-do-on- sale-today/ - AdWeek interview with Vaidhyanathan: http://www.
googlizationofeverything.com/ 2007/10/adweek_profiles_this_ project.php - “How long will Google’s magic last?”, The Economist,http://www.economist.com/node/
17633138 . From 2010; while many details have changed the title question remains relevant.
Week One, Part II: Google and Search
- Book excerpt: Levy, Sections 1 and 2 of Part One, “The World According to Google”
- Book excerpt: Battelle, Chapters 1, 2, and 3
- Book excerpt: Pariser, Introduction
- Book excerpt: Vaidhyanathan, Chapter 2, “Google's Ways and Means”
- Only if you don't have access to the book excerpts, watch the three-part, 45-minute documentary from 2010, “The History of Internet Search and Google,” at http://www.zdnet.com/blog/seo/
watch-this-documentary-the- history-of-internet-search- and-google/1264 - "How Search Works: From algorithms to answers,” http://www.google.com/
insidesearch/howsearchworks/ thestory/ - "How Google's Algorithm Rules the Web," from Wired, athttp://www.wired.com/magazine/
2010/02/ff_google_algorithm/ all/ - “The Filter Bubble TED Talk” (2011), http://www.thefilterbubble.
com/ted-talk
That's plenty for now! We'll be in touch again next week with an overview of the many ways you can interact with other students during the life of this course.
– Northwestern's Coursera Team
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